ModuleNotFoundError when executing my setuptools console_script - python-3.x

Question

I know many similar questions have been asked, but I feel like I've tried everything and I keep getting the same error. I followed this article https://gehrcke.de/2014/02/distributing-a-python-command-line-application/ and I think I've done the same. Anyway, here's my project structure:
nc-textmanager-tool/
├── nc_textmanager
│ ├── gui/
│ ├── textmanager/
│ ├── __init__.py
│ ├── __main__.py
│ └── nc_main.py
├── LICENSE
├── bundles.yaml
├── env.yaml
├── requirements.txt
├── README.rst
└── setup.py
And here's the content of setup.py
import setuptools
with open("README.md", "r", encoding="utf-8") as f:
long_desc = f.read()
with open("requirements.txt", "r", encoding="utf-8") as f:
requirements = f.readlines()
setuptools.setup(
name="nc-textmanager",
version="1.1.11",
author="XXX",
author_email="XXX",
description="A simple tool for viewing and searching through keys and values used by TextManger in NC projects.",
long_description=long_desc,
long_description_content_type="text/markdown",
packages=setuptools.find_packages(),
entry_points={
"console_scripts": ['nc_textmanager = nc_textmanager.nc_main:run']
},
url="???",
classifiers=[
"Programming Language :: Python :: 3",
"License :: OSI Approved :: MIT License",
"Operating System :: OS Independent",
],
python_requires='>=3.8',
install_requires=requirements
)
Installing it by running python .\setup.py install works fine, but when I try to run my nc_textmanager script from the console, I get this error:
> nc_textmanager
Traceback (most recent call last):
File "C:\Users\SEHE\AppData\Local\Programs\Python\Python39\Scripts\nc_textmanager-script.py", line 33, in <module>
sys.exit(load_entry_point('nc-textmanager==1.1.11', 'console_scripts', 'nc_textmanager')())
File "C:\Users\SEHE\AppData\Local\Programs\Python\Python39\Scripts\nc_textmanager-script.py", line 25, in importlib_load_entry_point
return next(matches).load()
File "C:\Users\SEHE\AppData\Local\Programs\Python\Python39\lib\importlib\metadata.py", line 77, in load
module = import_module(match.group('module'))
File "C:\Users\SEHE\AppData\Local\Programs\Python\Python39\lib\importlib\__init__.py", line 127, in import_module
return _bootstrap._gcd_import(name[level:], package, level)
File "<frozen importlib._bootstrap>", line 1030, in _gcd_import
File "<frozen importlib._bootstrap>", line 1007, in _find_and_load
File "<frozen importlib._bootstrap>", line 984, in _find_and_load_unlocked
ModuleNotFoundError: No module named 'nc_textmanager.nc_main'
I did try to put the nc_textmanager-script.py file in my project root and execute it there, and everything works fine. I'm thus thinking there's an issue with the working directory...
Using python 3.8 on Windows 10.