Internal Search optimization for relevance - search

My team is using Solr and I have a question regarding it.
There are some search terms which doesn't gives relevant results or results which should have been displayed. For example:
Searching for Macy's without the apostrophe like "Macys" doesnt give back any result for Macy's.
Searching for JPMorgan vs JP Morgan gives different result
Searching for IBM doesn't show results which contains its full name i.e International business machine.
How can we improve and optimize such cases so that it gets applied to all, even to the one we didn't catch apart from these 3 above?
Any suggestions?

All these issues are related to how you process the incoming text for those fields. You'll have to create a filter chain for the field - and possibly use multiple fields for different use cases and prioritize those using qf - that processes the input values to do what you want.
Your first case can be solved by using a PatternReplaceFilter to remove any apostrophes - depending on your use case and tokenizer you might want to use the CharFilter version, as it processes the text before it's split into multiple tokens.
Your second case is a straight forward synonym filter or a WordDelimiterFilter, where you expand JPMorgan to "JP Morgan", or use the WordDelimiterFilter to expand case changes into separate tokens. That'll also allow you to search for JP and get JPMorgan related entries. These might have different effects on score, use debugQuery=true to see exactly how each term in your query contributes to the score.
The third case is in general the same as the second case. You'll have to create a decent synonym word list for the terms used, and this is usually something you build as you get feedback from your users, from existing dictionaries and from domain knowledge. There's also the option of preprocessing text using NLP, or in this case, something as primitive as indexing the initials of any capitalized words after each other could help.

Related

Azure Search Suggestions don't catch missing prefix

When sending a phrase to the Azure Search service, using Suggest method,
the results are only phrases start with the search term.
Even when using "FuzzyMatching"
for example "ap" will return "aplle" and "april" but not "rap"
Is it possible to get any phrase contain the search term ?
You are correct that Azure Search does not allow for the ability to do this type of contain (or wildcard) search for suggestions. However, one thing that we will be releasing (hopefully towards the end of next week) is something called custom analyzers. Custom analyzers allow you to do not only this, but other types of analysis on your data. For example, you can create a field and tell us that it should allow for prefix or suffix matching. You can also choose to do regex style queries against your field.
I do want to caveat this with a bit of a warning though. If you set your field to allow for prefix or suffix search we can get results quite quickly because if we know that you want us to either look at the start or end of the word, we can build our inverted index appropriately to handle this very quickly. However, for things like generic contain (or even regex) it is more of a brute force type of search and if you have significant content, this could have an impact on the latency of your queries.
Hopefully that will help you do what you need here and if you want to keep an eye out for this, we will be posting content on this at our documentation page: https://azure.microsoft.com/en-us/documentation/services/search/
Liam

Methods for extracting locations from text?

What are the recommended methods for extracting locations from free text?
What I can think of is to use regex rules like "words ... in location". But are there better approaches than this?
Also I can think of having a lookup hash table table with names for countries and cities and then compare every extracted token from the text to that of the hash table.
Does anybody know of better approaches?
Edit: I'm trying to extract locations from tweets text. So the issue of high number of tweets might also affect my choice for a method.
All rule-based approaches will fail (if your text is really "free"). That includes regex, context-free grammars, any kind of lookup... Believe me, I've been there before :-)
This problem is called Named Entity Recognition. Location is one of the 3 most studied classes (with Person and Organization). Stanford NLP has an open source Java implementation that is extremely powerful: http://nlp.stanford.edu/software/CRF-NER.shtml
You can easily find implementations in other programming languages.
Put all of your valid locations into a sorted list. If you are planning on comparing case-insensitive, make sure the case of your list already is normalized.
Then all you have to do is loop over individual "words" in your input text and at the start of each new word, start a new binary search in your location list. As soon as you find a no-match, you can skip the entire word and proceed with the next.
Possible problem: multi-word locations such as "New York", "3rd Street", "People's Republic of China". Perhaps all it takes, though, is to save the position of the first new word, if you find your bsearch leads you to a (possible!) multi-word result. Then, if the full comparison fails -- possibly several words later -- all you have to do is revert to this 'next' word, in relation to the previous one where you started.
As to what a "word" is: while you are preparing your location list, make a list of all characters that may appear inside locations. Only phrases that contain characters from this list can be considered a valid 'word'.
How fast are the tweets coming in? As in is it the full twitter fire hose or some filtering queries?
A bit more sophisticated approach, that is similar to what you described is using an NLP tool that is integrated to a gazetteer.
Very few NLP tools will keep up to twitter rates, and very few do very well with twitter because of all of the leet speak. The NLP can be tuned for precision or recall depending on your needs, to limit down performing lockups in the gazetteer.
I recommend looking at Rosoka(also Rosoka Cloud through Amazon AWS) and GeoGravy

smart search by first/last name

I have to build a search facility capable of searching members by their first name/last name and may be some other search parameters (i.e. address).
The search should provide a list of match candidates so that the user can select whatever he/she seems the "correct" match.
The search should be smart enough so that the "correct" result would be among the first few items on the list. The search should also be tolerant to typos and misspellings and, may be, even be aware of name shortcuts i.e. Bob vs. Robert or Bill vs. William.
I started investigating Lucene and the family (like elastic search) as a tool for the job. While it has an impressive array of features addressing similar problems for the full text search, I am not so sure how to use them for my task - up to the point that maybe Lucene is not the right tool here at all.
What do you guys think - how can I harness Elastic Search to solve my problem? Or should I look elsewhere?
Lucene supports edit distance queries so that your search query will tolerate some typos, you define this as the allowed edit distance for a term.
for instance:
name:johnni~0.8
would return "johnny"
Also Solr provides a wide array of ready made search filters and analyzers you can use for search.
In your case I would probably chain several filter factories together:
TrimFilterFactory - trim the query
LowerCaseFilterFactory - to get rid of case differences
ISOLatin1AccentFilterFactory - to remove accents from letters (most people don't search with the accent anyway)
PhoneticFilterFactory - for matching sounds like queries like: kris -> chris
look at the documentation under the link it is pretty straight forward how to set up a new solr instance with an Analyzer that uses all the above filters. I used something similar for searching city names and it worked fairly well.
Lucene can be made tolerant of typos and misspellings, and can use synonyms. As for
The search should be smart enough so that the "correct" result would be among the first few items on the list
Are there any search engines which don't try to do this?
As far as Bob/Robert goes, that can be done with synonyms, but you need to get the synonym data from some reliable source.
In addition to what #Asaf mentioned, you might try to use N-gram indexing to deal with spelling variants. See the CJKAnalyzer for an example of how to do that.

Cross Referencing Databases on Fuzzy Data

I am currently working on project where I have to match up a large quantity of user-generated names with a separate list of the same names in a canonical format. The problem is that the user-generated names contains numerous misspellings, abbreviations, as well as simply invalid data, making it hard to do a cross-reference with the canonical data. Any suggestions on methods to do this?
This does not have to be done in real-time and in this case accuracy is more important than speed.
Current ideas for this are:
Do a fuzzy search for the user entered name in the canonical database using an existing search implementation like Lucene or Sphinx, which I presume use something like the Levenshtein distance for this.
Cross-reference on the SOUNDEX hash (which is supposedly computed on the sound of the name rather than spelling) instead of using the actual name.
Some combination of the above
Anyone have any feedback on any of these or ideas of their own?
One of my concerns is that none of the above methods will handle abbreviations very well. Can anyone point me in a direction for some machine learning methods to actually search on expanded abbreviations (or tell me I'm crazy)? Thanks in advance.
First, I'd add to your list the techniques discussed at Peter Norvig's post on spelling correction.
Second, I'd ask what kind of "user-generated names" you're talking about. Having dealt with both, I believe that the heuristics you'd use for street names are somewhat different from the heuristics for person names. (As a simple example, does "Dr" expand to "Drive" or "Doctor"?)
Third, I'd look at a combination using testing to establish the set of coefficients for combining the results of the various techniques.

Ways to do "related searches" functionality

I've seen a few sites that list related searches when you perform a search, namely they suggest other search queries you may be interested in.
I'm wondering the best way to model this in a medium-sized site (not enough traffic to rely on visitor stats to infer relationships). My initial thought is to store the top 10 results for each unique query, then when a new search is performed to find all the historical searches that match some amount of the top 10 results but ideally not matching all of them (matching all of them might suggest an equivalent search and hence not that useful as a suggestion).
I imagine that some people have done this functionality before and may be able to provide some ideas of different ways to do this. I'm not necessarily looking for one winning idea since the solution will no doubt vary substantially depending on the size and nature of the site.
have you considered a matrix of with keywords on 1 axis vs. documents on another axis. once you find the set of vetors representing the keywords, find sets of keyword(s) found in your initial result set and then find a way to rank the other keywords by how many documents they reference or how many times they interset the intial result set.
I've tried a number of different approaches to this, with various degrees of success. In the end, I think the best approach is highly dependent on the domain/topics being searched, and how the users form queries.
Your thought about storing previous searches seems reasonable to me. I'd be curious to see how it works in practice (I mean that in the most sincere way -- there are many nuances that can cause these techniques to fail in the "real world", particularly when data is sparse).
Here are some techniques I've used in the past, and seen in the literature:
Thesaurus based approaches: Index into a thesaurus for each term that the user has used, and then use some heuristic to filter the synonyms to show the user as possible search terms.
Stem and search on that: Stem the search terms (eg: with the Porter Stemming Algorithm and then use the stemmed terms instead of the initially provided queries, and given the user the option of searching for exactly the terms they specified (or do the opposite, search the exact terms first, and use stemming to find the terms that stem to the same root. This second approach obviously takes some pre-processing of a known dictionary, or you can collect terms as your indexing term finds them.)
Chaining: Parse the results found by the user's query and extract key terms from the top N results (KEA is one library/algorithm that you can look at for keyword extraction techniques.)

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