Command for creating https binding for the Site with ANT - iis

Question

I want to execute this with ant (the command is working is if directly past in cmd)
%windir%\system32\inetsrv\Appcmd set site /site.name:"Default Web Site" /+bindings.[protocol='https',bindingInformation='*:443:']
But it is not working. It seems the problem is that I am not escaping something (my suspected are / + [ symbols). I have tried this but it still does not work:
C:\Windows\system32\inetsrv\Appcmd set site /site.name:"Default Web Site" /+bindings.[protocol='https',bindingInformation='*:443:']
This is a segment from my build script
<!-- Create the actual https binding for the Site -->
<staf location="local"
service="PROCESS"
request="START COMMAND netsh http add sslcert ipport=0.0.0.0:443 certstorename=MY certhash=${local.machine.certhash} appid={${local.machine.keycontainer}} WAIT STDERRTOSTDOUT RETURNSTDOUT"
throwBuildException="STAF ERROR" />
<staf location="local"
service="PROCESS"
request="START COMMAND %windir%\system32\inetsrv\Appcmd set site /site.name:"Default Web Site" /+bindings.[protocol=&apos;https&apos;,bindingInformation=&apos;*:443:&apos;] WAIT STDERRTOSTDOUT RETURNSTDOUT"
throwBuildException="STAF ERROR" />
The error I am getting from the execution is:
RC=0, Result=
[staf] {
[staf] Return Code: 87
[staf] Key : <None>
[staf] Files : [
[staf] {
[staf] Return Code: 0
[staf] Data : Failed to process input: The parameter 'Site' must begin with a / or - (HRESULT=80070057).

Answer 1

The correctly escaped command was:
<staf location="local"
service="PROCESS"
request="START COMMAND "C:\\Windows\\system32\\inetsrv\\Appcmd set site /site.name:\"Default Web Site\" /+bindings.[protocol=&apos;https&apos;,bindingInformation=&apos;*:443:&apos;]" WAIT STDERRTOSTDOUT RETURNSTDOUT"
throwBuildException="STAF ERROR" />